Blue Diamond

To celebrate Easter, Blue Diamond wanted to raise awareness of their unsweetened Almond Breeze range with a free product coupon. To participate, consumers had to buy the Daily Mail and locate the free product coupon then redeem a free 1L carton of Blue Diamond Almond Breeze Milk by taking it into stores.

  • Client:¬†Blue Diamond
  • Our Role: fixed fee and fulfilment
  • Country: UK
  • Website: www.bluediamondalmonds.co.uk

The Challenge

With a daily readership of 4,000,000 and completely free giveaway, it was a very powerful promotion which was subject to extremely high risk.

The Solution

Mando gave the brand full financial cover for each valid redemption whilst providing aid with fulfilment and complete set up of all bar codes. All covered under one fixed fee to ensure the brand enjoyed a healthy surge in sales.

The Outcome

The brand were able to incentivise people across the nation at such a busy time of the year and give everyone a chance to claim one.