With an estimated 93,000,000 selfies being taken every day, Coca-Cola wanted to bandwagon the popular phase and give a reward which was relevant and in. As part of the Choose Happiness campaign, Coca-Cola helped people ‘smile for the camera’ by giving them an unbelievable chance to win a branded selfie stick. Client: Coca-Cola Our Role: fixed fee, handling & fulfilment, promotional consultancy, full technical support Country: UK Website: http://www.coca-cola.co.uk The Challenge With the prize being so relevant there was a high chance many people would participate in the promotion, so Coca-Cola sought full protection. The Solution Mando worked with the agency and gave complete protection to ensure the promotion didn’t run over budget by paying for each and every redemption. Additionally, Mando helped set up the algorithm for the URN and gave crucial promotional response data to help evaluate the ambitious campaign. The Outcome Coca-Cola was able to unleash smiles across the nation by rewarding thousands with the winning selfie sticks!