80th Birthday Campaign

E.Leclerc wanted to celebrate their birthday in style and needed Mando’s help to reward consumer across the nation.

  • Client: E.Leclerc
  • Our Role: consultation, fixed fee, fulfilment, printing
  • Country: France
  • Website: http://www.e-leclerc.com/

The Challenge

In a struggling French economy, E.Leclerc wanted to consolidate their position in the big 4 supermarket chains by rewarding loyal customers with scratchcards.

The Solution

Mando created a consumer journey that consisted of customers that spent at least €25 were gifted a scratch card, which gave the opportunity to win either an E.Leclerc cash card for €500, €250, €100 (e-gift card) or a €5 MONP coupon.

The Outcome

Mando covered all risk, fulfilment and printing to ensure a hugely successful promotion.