Win a Mercedes

Ferrero wanted a very extravagant prize pool, which was likely to be at high demand. We helped their vision become reality with no headache or worries.

The Challenge

Consumers were offered the opportunity to win lavish prizes, including 1 of 33 Mercedes GLAs worth €30,000 each. To participate, they had to enter the on-pack URN, and personal details, onto the promotional micro-site.

With such a luxurious prize fund, how much prizes should actually be offered?

The Solution

Mando successfully helped Ferrero by covering the cost of all top tier prizes, whilst spreading all winning codes at the start.

The Outcome

Mando created a prize fund which would attract consumer within the brand’s set budget, whilst covering all costs through one safe fixed fee.