Maggi

Consumers were offered the chance to reclaim their money if they were dissatisfied with the promotional product.

To claim, they had to submit the on-pack sticker, an itemized till receipt, personal details, and a minimum 15 word statement explaining their dissatisfaction with the product.

  • Client: Maggi
  • Our Role: fixed fee, handling & fulfilment
  • Country: Germany
  • Website: https://www.maggi.co.uk




The Challenge

Money back guarantees are a very simple mechanic which are typically high redeeming, which posed a great threat the teams budget.



The Solution

Mando conducted a thorough appraisal of similar money back guarantees and created a realistic fixed fee solution considerably lower than the total liability.

Within this fee, Mando covered all cost of all valid reward redemptions and the cost of handling.


The Outcome

Both brand and consumer loved this promotion. Consumers were free to try a product as they knew they could recieve full reimbursement. Whilst, the brand benefitted from improved sales and heightened product awareness.