Start on your Right Foot

Discover how Mando helped Nutella very smoothly increase their sales with a bespoke fashion accessory to claim with purchase.

The Challenge

Ferrero’s brand Nutella wanted to fashion an inventive way to maintain their foothold in the Italian breakfast spread market, whilst giving consumers a branded reward. With a gigantic fan base and a high cost per item/delivery, Nutella were understandably concerned about the elasticity of overall campaign costs.

The Solution

Mando meticulously delivered fixed fee protection – whilst, providing one point of contact for the entire campaign, this not only covered all financial risk but oversaw the handling and fulfilment process.

The Outcome

The value proposition sculpted competitive advantage and increased sales/market share, whilst creating a memorable moment between families and the brand.