Ringo Watch

Consumers who purchased 5 packets of biscuits in store within 3 months could redeem a multifunctional Ringo Watch by simply entering their on-pack URN online or via SMS.

  • Client: Ringo
  • Our Role: fixed fee, handling & fulfilment, promotional consultancy and full technical support
  • Country: Italy
  • Website: https://www.ringo.it/

The Challenge

In a highly contested promotional space, Barilla’s biscuit brand Ringo intended to advance their position throughout Italy as one of the nation’s favourite treats by engaging their youthful audience with a truly memorable reward. However, they were aware that with such a desirable award their costs could spiral.

The Solution

A full risk-free Fixed Fee service, provided full financial responsibility for reward costs up to €5,000,000. Additionally, Mando advised agency and brand with complete promotional response data, the route to entry method, promotional mechanic development and redemption rates to ensure the most effective outcome.

The Outcome

The campaign brought children together across Italy, helping create not just a promotion but an experience which was expertly implemented by all involved, helping surpass the expectations of both brand and consumer, all under specified budget whilst exceeding demanding commercial targets.