How do you calculate risk?
We use Mando’s Promotional History Database (PHD).
Probably the industry’s most detailed (and almost certainly the largest) historical promotional data set, PHD is a bespoke system built to manage live and completed promotions.
It’s something we’ve invested heavily in. It’s something we believe in. And for a very good reason – it works on so many levels.
The strength of PHD is its ability to compare promotions and assess trends, making it an historical reference tool, a live management tool and a predictive tool. All aspects that help us develop an even greater insight into the potential risk of a promotion.
You can see why PHD is absolutely central to how we work.
Risk is good. Mando’s PHD makes risk effective.
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Mando is a trading name of Mando Corporation Limited, a private limited company and wholly owned subsidiary of WPP Group plc, 27 Farm Street, London, W1J 5RJ. www.wpp.com Mando Corporation Limited is a registered company in England and Wales:
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