risk assessment.

How do you calculate risk?

We use Mando’s Promotional History Database (PHD).

Probably the industry’s most detailed (and almost certainly the largest) historical promotional data set, PHD is a bespoke system built to manage live and completed promotions.

It’s something we’ve invested heavily in. It’s something we believe in. And for a very good reason – it works on so many levels.

The strength of PHD is its ability to compare promotions and assess trends, making it an historical reference tool, a live management tool and a predictive tool. All aspects that help us develop an even greater insight into the potential risk of a promotion.

You can see why PHD is absolutely central to how we work.

Risk is good. Mando’s PHD makes risk effective.