risk insight.

infinite possibilities.

How big is the universe?

A strange question to ask in relation to risk management. But it’s our way of understanding the size of your campaign and the limit of our liability.

When the answers we get back pose a whole new set of questions, we’re happy. It means there’s risk, and that means we can get to work creating value and ensuring creative freedom.

That’s why risk is good.

It’s why Fixed Fee is good, too. You don’t need to worry about promotions that seem to have no definitive universe – issues such as having no link to purchase. We can always find a universe.

Let’s give you an example.

Walk–o–meters

Walkers wanted to give away pedometers with no purchase required and web-only entry. On the face of it, no definitive universe.

Dig deeper and the promotion had a restriction of one walk–o–meter per household. To us this was information we could use to help determine the risk. From having nothing, we suddenly had a universe to work with – a vast universe.

It still meant significant risk. And we like significant risk.

This risk proved to be especially good. With up to 40,000 walk–o–meters despatched daily during the peak, it became the highest response ever seen for a free mail in the UK.

Your universe may not always be definitive.
The way we create value to your promotion is.