Promotions Work

But, are yours working hard enough? Capitalise on the clear need for in-store stimuli and make yours work harder to improve your shopper marketing campaigns.

As thought leaders in our industry, we’ve developed a deep understanding of consumer choices ensuring brands deliver promotions which attract.

We meticulously analyse data across the globe to develop crucial insights, to help you understand the influence of each promotional tactic. We then work as your partner to construct and optimise your promotion to maximise results.

Turning data into measured and calculated promotions which motivate action.

What promotional stimuli influence shoppers to engage with promotions?

Brand Specific:

  • Brand profile
  • Cultural taste
  • Consumer profile
  • Type of product
  • Audience behaviour

 

Promotion Specific:

  • Proof of purchase
  • Perceived value of reward
  • Perceived chance of winning
  • Route to entry
  • Amount of prizes/ size of headline
  • Promotional mechanic
  • Timescale
  • Communication & media spend
  • Security