Blue Diamond

Free Product Coupon


To celebrate Easter, Blue Diamond wanted to raise awareness of their unsweetened Almond Breeze range with a free product coupon. To participate, consumers had to buy the Daily Mail and locate the coupon. Customers could redeem a free 1L carton of Blue Diamond Almond Breeze Milk by taking it into stores.

With a daily readership of 4,000,000 and completely free giveaway, it was a very powerful promotion, subjected to extremely high risk.

Mando gave the brand full financial cover for each valid redemption whilst providing aid with fulfilment and complete set up of all bar codes. All covered under one fixed fee ensured the brand enjoyed a healthy surge in sales.

The brand were able to incentivise people across the nation at a busy time of year and give everyone a chance to claim a free product.

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