British Gas

Loyalty Partnership


British Gas Rewards was launched in 2017, to say a big thank you to British Gas’ customers.

The programme gives customers exciting rewards and giveaways from British Gas and other brands that their customers love. Alongside bright ideas to help them enjoy life at home even more.

In recent months we have been thrilled to work with the British Gas Team and Ogilvy to deliver and implement a range of strategic partnerships and rewards; all designed to delight and inspire British Gas’ customers. The rewards were delivered from sectors we identified as being key passion areas for British Gas’ customers and have delivered a positive impact on engagement and strong redemptions for the partners.

We are delighted that to announce that we have been shortlisted for British Gas Reward for both the Loyalty Magazine Awards and the IPM awards 2019.

We are delighted to announce that we partnered with British Gas Rewards alongside Spark Lab and Centrica XR Solutions (a team dedicated to promoting immersive technologies). We created an exceptional and brand-new augmented reality experience for their members, which can be accessed online.

 Members had the chance to win millions of prizes (including family holidays, smart technology devices and meals out) by helping Wilbur the Penguin (the lovable British Gas mascot) to locate Easter eggs – a family friendly activity. This innovative new gamified and augmented reality experience was available to all British Gas Rewards customers in April 2019.