Promotional Guidance

Prize vs Scam

Congratulations, you’re a winner!Gone are the days where consumers are instantly excited to receive a winning email confirming they have won a promotion. Unfortunately…

Fixed Fee Promotions

Protect your marketing budget with promotional risk managementPromotional risk management is often referred to within the industry as the dark arts. It delves into…

Sales Promotions

A sales promotion is a promotional marketing tactic that offers a short-term incentive to persuade customers to make a purchase or take a specific…