Brands love rewarding customers in-store via coupons.
According to research by intelligent commerce specialists Inmar, ‘88% of surveyed shoppers used at least one coupon in the last three months’. Those coupons influenced their shopping decisions. A coupon promotion is a powerful and engaging mechanic – whether it’s a money-off-next-purchase or a free product coupon. Coupons are great when trying to build relationships and gain interest in-store via sampling methods.
Coupons are a relatively low cost promotional mechanic. They require print and design costs only to be incorporated into either your packaging, online or other materials. This makes them an excellent tactic for engaging audiences.
We can help deliver the entire operation from fulfilment to risk management. Helping you to create the most cost-effective, engaging and efficient coupon promotion possible.
Take a look at how we helped Blue Diamond with their coupon promotion here.