Data Driven Insight

One primary mission of loyalty programs is to increase customer retention. You want buyers to remain with your brand after they make a purchase. Higher retention means a steady flow of revenue. And it cuts down on your costs to constantly acquire new customers. Therefore, your loyalty programs must be effective. They need to serve a real purpose for the consumer, not just your bottom line.

How We Think Differently


Insight, reasoning and knowledge provides us with the tools to enable agencies and brands to think differently when looking to reward their customer base. Our methodology is simple; we start with understanding your customer and then work back to your brand, ensuring we create the right solution for your audience.

Utilising substantial promotional data, YouGov insight and WPP heritage, our experienced team work with you brand to help you unlock insights that matter; helping us deliver strategies based on sound analysis & thinking.

We are continuously adding to our data bank and have an obsession to learn about consumers; what they really want, how they react to certain offers, how to better engage with them and how to create the perfect reward journey. This in turns help us to construct a campaign which stands out for you.

We’d love to hear about your requirements – get in touch and let’s see if we can work together to make a difference.

Our Data


Data is king, and Mando have plenty of it to ensure your promotional campaign is well designed right from the word go. Given the goal of loyalty initiatives is to engage, data can help steer the right audience to take action in the manner you require.

Utilising decades of promotional data, we advise you on the best strategy for your sales campaign to make sure it delivers exactly what your consumers want, as well as predicting your promotional redemption rates, and by doing so we help you to create award winning programmes you can be proud to boast about.

Talk To Us About Your Reward Campaign


If you’d like to find out more about running a successful campaign, please call a member of the Mando team on +44(0)1296 717900.