Domino’s is the UK’s leading pizza brand, with over 1,000 stores. Last year, they sold almost 90 million freshly handcrafted pizzas, including over 7 million of the UK’s favourite, Pepperoni Passion. Just before Christmas they registered record sales, with over 500,000 sold in just a 12-hour period, working out at an average of 12 per second.
They are a brand on a mission, to be “the number one pizza company in the world and in every neighbourhood” and we are delighted to be joining them on that mission. We will be working with the Domino’s team to develop a robust data-led partnerships strategy; delivering significant value to the brand, to help engage their millions of existing customers and acquire new ones too.