Essity

Essity is “Dedicated to improving well-being through leading hygiene and health solutions” and their mission is to sustainably develop, produce, market and sell value-added hygiene and health products and services. They have a range of brands in the UK including; Tena, Cushelle, Plenty, Velvet and Bodyform.

Bodyform

Money Off Next Purchase Coupon

 

Bodyform wanted to encourage trial of their new Pure Sensitive range which included Liners, Towels, Washes and Wipes with 3x money off next purchase coupons within a leaflet which came in an order from a participating online retailer.

To participate consumers were required to take the coupons to the till and present at the point of purchase.

This category is highly competitive and Bodyform wanted to stand out amongst the competition and entice consumers to trial their new products.

Mando gave Bodyform complete financial cover for each valid redemption whilst providing aid with fulfilment and comprehensive set up of all bar codes. This promotion was covered under one fixed fee and Bodyform enjoyed strong sales to kick start their new range.

Plenty

Money Off Next Purchase Coupon

 

Plenty wanted to encourage trial of their new Plenty Handy Towels and raise awareness of their existing Kitchen Roll with door-drop coupons at specifically targeted households. Each door drop contained 2 x coupons.

To participate consumers were required to take the coupons to the till and present at the point of purchase. With Plenty receiving millions of sales each year it was a powerful promotion, subjected to extremely high risk.

Mando gave the brand full financial cover for each valid redemption whilst providing aid with fulfilment and complete set up of all bar codes. This promotion was covered under one fixed fee and the brand enjoyed an impressive increase in sales. The brand was able to incentivise those households specifically targeted and give those money off their next purchase coupons.

Tena

Money Off Next Purchase Coupon

 

Essity wanted to encourage trial of their new Tena Silhouette Noir range. There was a full page advert for TENA containing a MONP coupon. The coupon will entitle the consumer to £4 discount off TENA Silhouette Noir product when taking the coupon to Sainsbury’s and presenting at the till when purchasing the product.

Mando gave Tena complete peace of mind for each valid redemption alongside set up of all bar codes and coupon clearance. Mando covered this promotion under one fixed fee and Tena enjoyed robust sales during the launch of their new product.

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