You could be forgiven last Monday for thinking that it would end up a Barcelona vs Ajax Champions League Final.

You could also be forgiven if you thought it would be a Valencia vs Eintracht Frankfurt Europa League final. However, none of the four teams mentioned above made it through to the final stage.

Liverpool came back from 3-0 down in the first leg to score 4 against Barcelona on Tuesday night and book their place in the final. Tottenham then also pulled off an astonishing comeback. They scored 3 second half goals against Ajax in Amsterdam on Wednesday night to win via the away goals rule.

Things like this don’t happen often. According to Oddschecker, if you had put £10 on Liverpool at the end of the first leg you would be £660 richer right now. Certainly a risk worth taking.

Sales promotions are often linked to big sporting events. They provide a way that customers can engage and interact with your brand on a very positive and exciting level. Sport can ignite a passion in us that only comes out when supporting your team.

Mando have experience in running sports promotions for over 40 years including a variety of sporting risks and big name events. We worked with Coca-Cola on their “Win a Rugby Ball” promotion during the Rugby World Cup and helped Cruzcampo in Spain with their “Win a Beer when Spain score” campaign during the 2014 Football World Cup, among others.

eyes on the prize - Champions League Final

With a wealth of experience in the promotional industry, why not contact Mando today on 01296 717900 for a friendly chat. Or drop us an email at here to see how we can help you with your latest promotion.