Promotional Guidance

Fixed Fee Promotions

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Protect your marketing budget with promotional risk management

Promotional risk management is often referred to within the industry as the dark arts. It delves into the knowns and unknowns of a campaign and conjures up a ‘Fixed Fee’ that protects your campaign and marketing budget from over redemption. But how does it work? And what exactly are the benefits? And why should you use it? Read on to find out more.

Fixed fee is the ability to mitigate redemption risk in a promotional campaign by taking all costs associated with a sales promotion and wrapping this into one fee, a ‘Fixed Fee’. A fee that covers the cost of all redemptions received throughout the promotion term and protects you from over-redemption.

At Mando we use our experienced team’s knowledge, together with data from previous promotions, to estimate the likely redemption rates of your promotion. We then set a fee that won’t waver. It ensures you know exactly what budget to set for your campaign, in the comfort you won’t pay a penny more.

We love data

It’s no secret that the devil is in the detail when it comes to a Fixed Fee. And at Mando, we do love the detail. As a data fuelled Sales Promotion Agency, we view vast amounts of data sets to help inform our thinking and ultimately our Fixed Fee pricing. But don’t worry, we do all the hard work for you.

We’ll get to the nitty gritty of the campaign and work with you to ascertain the best route of entry, reward mechanism and reward to achieve your campaign objectives based on our decades of past promotion data. The Fixed Fee will be agreed upfront, based on all information shared, so you can focus on the planning and creative concept, rather than the cost.

We love good consumer experience

Front of mind for Mando is the end-consumer experience. We use our 40 years of experience to pre-empt challenges that may be faced throughout the campaign term to help mitigate any pinch points in the process for consumers.

By identifying potential risks early on, we can help you plan your promotional activities more effectively. This includes setting realistic goals, allocating resources appropriately, and implementing strategies to minimize risks.

At Mando we don’t just offer Fixed Fee. We can be as involved in your campaign as you’d like us to be. Whether you’d like legal support for terms and conditions, a promotional website build, handling and fulfilment, winner management or prizes sourcing, we can be your dedicated partner. You’ll enjoy a single point of contact throughout the whole process. With only one partner managing the process on your behalf you can concentrate on other things, rather than worrying about logistics.

With our knowledge and love of details, we can ensure a smooth journey that leaves consumers with a positive interactive with your brand.

Promotional objectives

When planning a promotion, its important to understand what the campaign and business objectives are from the outset. Each promotional mechanic can be tailored to achieve different objectives and results from driving sales, increasing trial of a new product or encouraging purchase frequency. Each campaign has its own unique blueprint and we are here to help you design and implement it.

Once the specifics of your sales promotion are agreed, we can ensure that you lock in the cost through our promotional risk management techniques. We’ve view details like, how many products are expected to be sold, what the consumer has to do to claim, how its communicated and most importantly, what they are being rewarded with. Each of these steps can be tailored to the business objective(s) for this campaign.

The benefits

The number one benefit of a Fixed Fee is peace of mind.  Having one cost for the entire promotion allows you to allocate the rest of your marketing budget elsewhere. It alleviates the stress as you won’t have to keep budget back in case of overly-high redemption rates.

A Fixed Fee also allows you to be more creative with your prize headline, promotion messaging and route of entry.  We do the hard work pre-campaign where we assess the impact of every aspect of the campaign before it goes live.  This means you can let your creative juices flow whilst we model different scenarios until we find the best fit for your budget.  Ultimately this results in you knowing that your promotion is the strongest it can be within the budgets allocated.

Post campaign, we will benchmark your results against industry standards and run a full post campaign evaluation with you highlighting key learnings and metrics.

Risk Management is more than just a Fixed Fee.  Its having a trusted partner to work with on all details of a promotion.    With our promotional risk management services, Mando is there to highlight the risk on all aspects of your promotion giving you peace of mind that the strongest and most appealing campaign is released to market. Get in touch to find out more.

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Promotional Guidance

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