Money Back Guarantee
Consumers were offered the chance to reclaim their money if they were dissatisfied with the promotional product via this Money Back Guarantee promotion.
To claim, they had to submit the on-pack sticker, an itemised till receipt, personal details, and a minimum 15 word statement explaining their dissatisfaction with the product.
A Money Back Guarantee is a very simple mechanic which are typically high redeeming. It can pose a great threat to the teams budget.
Mando conducted a thorough appraisal of similar MBG promotions and created a realistic fixed fee solution considerably lower than the total liability.
Both brand and consumers loved this promotion. Consumers were free to try a product as they knew they could receive full reimbursement. But, the brand benefited from improved sales and heightened product awareness.
See how Mando could help you with your Sales Promotion here.