Merlin Entertainments

Promotional Partnerships


Did you know that over 60 million people visit Merlin Entertainments every year? Over 22m just in the UK? That they have over 120 attractions in 23 countries across 4 continents?

Their attractions are iconic: Alton Towers Resort, THORPE PARK Resort, LEGOLAND Windsor, The Dungeons, SEA LIFE aquariums, London Eye and more. Their promotions and partnerships are too; working with market leading brands like Kellogg’s, Cadbury’s, The Sun to promote the attractions to an infinitely growing base of people.

We are thrilled to announce that we are working with Merlin Entertainments to co-create a new promotions and partnerships strategy; grounded in robust data and research, leveraging the full power of our Partnerships Engine. We can’t wait to develop new kinds of partnerships with Merlin Entertainments; partnerships as iconic at the attractions themselves.