Amongst the constant will they, won’t they saga this year of whether the children are going back to school full time – when September comes around it somehow always seems to me that summer is beginning to leave us and autumn is waking up.
Those leaves in your back-garden start to turn an orangey red colour, the TV programmes of Strictly Come Dancing and The Great British Bake Off begin to settle us in to those long winter nights and the run up to Christmas.
However, in the promotional world that Mando live in, September [end of Q3 / beginning of Q4] is one of the key times of the year to run a promotion. We look at the themes that could be used around this time of year.
- Back to School / University
- Bonfire Night
Back to School / University
Back to School promotions are popular with FMCG brands that are perfect for children’s lunchboxes. Whether it be a yoghurt or a small piece of portioned cheese, these healthy snack brands that are in children’s lunchboxes are a great way to connect with parents and give them the chance to win something that children will love or that will benefit the whole family. Winning a lunchbox is a popular prize alongside winning family days out. Back to School promotions are often click to win and instant win promotions. These work well when they have easy routes to entry for the busy, primary caregiver. Promotions on stationery brands are popular too for this time of year, with the opportunity to wins stationery bundles ready to set students up for the school year.
Hallowe’en and Bonfire Night
These two one-night events are only ever 6 nights apart from each other in the calendar, but they provide fun opportunities for brands to connect with their customers. Hallowe’en promotions are great for the snacking and confectionary brands to capitalise on the tradition of trick or treating before the run up to the Christmas period. These events can provide the perfect occasion to create a partnership with another brand, many years ago Kingsmill ran a Hallowe’en and Bonfire Night seasonal promotion where customers who bought a 6 pack of rolls received a coupon to spend on American mustard, creating that perfect hotdog pairing.
Favoured by men’s grooming brands such as Bulldog, Nivea and Gillette, Movember is something that customers can get on board with for an entire month, growing a moustache and raising money for charity in the meantime. Back in 2015, HP Brown Sauce completely rebranded 2 million of their bottles in support of Movember, they ran weekly Facebook competitions throughout the month with winners taking away donations to their Mo Space page.
This one needs no introduction. The brand activity in the supermarkets and online is huge from November onwards around Christmas and the run up. Ferrero run many promotional campaigns around Christmas, make up brands [think Avon] alongside alcohol brands are all popular sectors for running promotions. Gift with Purchase is a popular mechanic around this time, sometimes the gift will be on shelf with the product which are favoured for Christmas as they can be used a gifts, another option is for customers to have to send away or enter codes online to claim their free gift.
If you or your brand are considering running a seasonal promotion to tie in with one of these events, why not speak to Mando about creating one promotional solution for you. This can include legal terms and conditions, handling and fulfilment alongside creating a fixed fee to ensure your brand never goes over budget, no matter how many redemptions are received.
Speak to one of the team today 01296 717900 or drop us an email at firstname.lastname@example.org and one of the team will get back to you.