In these challenging times, understanding what Brits want from promotions, how they impact consumer attitudes and behaviours and the positive effects that a good promotion can have on a brand is of paramount importance to marketers everywhere.
70% of Brits think all brands should offer promotions, 80% think promotions are a great way to reward customers and 66% of Brits take part in promotions.
Our new white paper, developed with YouGov data, and launched with the IPM seeks to understand what Brits think and feel about promotions and what a great promotion should look like. It provides clear and actionable insight for brands about what types of Brits engage with promotions (and which don’t), what sectors are most promotionally active, what types of promotions there are, what future participation looks like and even provides insight into the ideal promotional mechanics and rewards. We also look specifically at promotions within loyalty programmes, as well as at the positive impact that promotions have on consumer attitudes and behaviours.
75% of Brits are more likely to try a new brand when it offers a promotion.
71% will switch brands (even from their favourite) when it does. 57% shop more with brands that offer promotions and 48% are more likely to recommend brands that offer promotions.
This new research provides invaluable insight into how to get promotions right. To find out more about how our research and insight can help you develop a promotion that works for you, please request a copy of the full white paper below or get in touch at [email protected].
